{"id":182159,"date":"2025-08-19T15:50:50","date_gmt":"2025-08-19T15:50:50","guid":{"rendered":"https:\/\/capitalsq.com\/?post_type=expertise&#038;p=182159"},"modified":"2025-08-19T15:50:51","modified_gmt":"2025-08-19T15:50:51","slug":"impact-investing-via-opportunity-zones-jay-parsons-whitson-huffman-in-conversation","status":"publish","type":"expertise","link":"https:\/\/capitalsq.com\/expertise\/impact-investing-via-opportunity-zones-jay-parsons-whitson-huffman-in-conversation\/","title":{"rendered":"Impact Investing via Opportunity Zones: Jay Parsons &amp; Whitson Huffman in Conversation"},"content":{"rendered":"<p class=\"appear-on-scroll\">The opportunity zone (OZ) designation can be a supercharger to a transformation already on the brink \u2013 a win-win that\u2019s good for communities, renters, businesses and investors. This is precisely the story of the Scott\u2019s Addition neighborhood in Richmond, Virginia, as discussed by Capital Square co-CEO and chief investment officer Whitson Huffman and acclaimed rental housing economist Jay Parsons in this conversation packed with investment insights.<\/p>\n\n<figure  class=\"theme-block wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\" ><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Impact Investing via Opportunity Zones: Jay Parsons &amp; Whitson Huffman in Conversation\" src=\"https:\/\/player.vimeo.com\/video\/1110089008?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n<h2  class=\"appear-on-scroll wp-block-heading\" ><span class=\"text\">Skip to key moments within the video:<\/span><\/h2>\n\n<ul  class=\"appear-on-scroll wp-block-list\" >\n<li>What was the history of Scott&#8217;s Addition prior to opportunity zones? (<a href=\"https:\/\/vimeo.com\/1110089008#t=00m05s\">jump <\/a><a href=\"https:\/\/vimeo.com\/1110089008#t=00m05s\" target=\"_blank\" rel=\"noreferrer noopener\">to <\/a><a href=\"https:\/\/vimeo.com\/1110089008#t=00m05s\">0:05<\/a>)<\/li>\n\n\n\n<li>How have opportunity zones reshaped neighborhoods and cities? (<a href=\"https:\/\/vimeo.com\/1110089008#t=03m38s\" target=\"_blank\" rel=\"noreferrer noopener\">jump to 3:38<\/a>)<\/li>\n\n\n\n<li>What has been the economic impact of opportunity zones? (<a href=\"https:\/\/vimeo.com\/1110089008#t=04m16s\" target=\"_blank\" rel=\"noreferrer noopener\">jump to 4:16<\/a>)<\/li>\n<\/ul>\n\n<h2  class=\"appear-on-scroll wp-block-heading\" ><span class=\"text\">Learn more about opportunity zones:<\/span><\/h2>\n\n<ul  class=\"appear-on-scroll wp-block-list\" >\n<li><a href=\"https:\/\/go.marketing.capitalsq.com\/l\/917691\/2025-07-02\/p8bdg\/917691\/1751476565OoPBfueJ\/Capital_Square___s_Opportunity_Zone_Transformations.pdf\">\u201cCapital Square\u2019s Opportunity Zone Transformations\u201d<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.marketing.capitalsq.com\/l\/917691\/2025-06-12\/p78mj\/917691\/1749734396zTHd9BeZ\/An_Investment_Case_for_QOZs.pdf\">\u201cAn Investment Case for Qualified Opportunity Zones: Program Analysis &amp; Markers of Success\u201d<\/a><\/li>\n<\/ul>\n\n<h2  class=\"appear-on-scroll wp-block-heading\" ><span class=\"text\">Discover Capital Square\u2019s newest qualified opportunity zone fund (QOF) offering:<\/span><\/h2>\n\n<ul  class=\"appear-on-scroll wp-block-list\" >\n<li><a href=\"https:\/\/capitalsq.com\/offerings\/opportunity-zone-fund-ix-llc\/\">CSRA Opportunity Zone Fund IX, LLC<\/a><\/li>\n<\/ul>\n\n<p class=\"appear-on-scroll\"><a href=\"https:\/\/capitalsq.com\/contact\/\">Contact the Capital Square team<\/a> to continue the conversation.<\/p>\n\n<hr  class=\"appear-on-scroll wp-block-separator has-alpha-channel-opacity\" \/>\n\n<p class=\"appear-on-scroll\">Disclosure: Securities offered through WealthForge Securities, LLC, Member FINRA\/SIPC. Capital Square and WealthForge Securities, LLC are separate entities. There are material risks associated with investing in DST properties and real estate securities including illiquidity, tenant vacancies, general market conditions and competition, lack of operating history, interest rate risks, the risk of new supply coming to market and softening rental rates, general risks of owning\/operating commercial and multifamily properties, short-term leases associated with multifamily properties, financing risks, potential adverse tax consequences, general economic risks, development risks, long hold periods, and potential loss of the entire investment principal. Past performance is not a guarantee of future results. Potential cash flow, returns and appreciation are not guaranteed. IRC Section 1031 is a complex tax concept; consult your legal or tax professional regarding the specifics of your particular situation. This is not a solicitation or an offer to see any securities. Please read the Private Placement Memorandum (PPM) in its entirety, paying careful attention to the risk section prior to investing. Diversification does not guarantee profits or protect against losses. Private placements are speculative.<\/p>","protected":false},"excerpt":{"rendered":"<p>The opportunity zone (OZ) designation can be a supercharger to a transformation already on the brink \u2013 a win-win that\u2019s good for communities, renters, businesses and investors. This is precisely &hellip;<\/p>\n","protected":false},"author":[40,92],"featured_media":0,"template":"","meta":{"featured_image_background_position":"","promoted":false,"priority":"","footnotes":""},"categories":[25],"tags":[34,33,37],"content-type":[53],"investment":[],"class_list":["post-182159","expertise","type-expertise","status-publish","hentry","category-investment-insights","tag-building-the-future","tag-development","tag-investor-education","content-type-video","author-capital-square-team","author-whitson-huffman"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Impact Investing via Opportunity Zones: Jay Parsons &amp; Whitson Huffman in Conversation - Capital Square - Raising capital, buildings and expectations<\/title>\n<meta name=\"description\" content=\"The opportunity zone (OZ) designation can be a supercharger to a transformation already on the brink \u2013 a win-win that\u2019s good for communities, renters, businesses and investors.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/capitalsq.com\/expertise\/impact-investing-via-opportunity-zones-jay-parsons-whitson-huffman-in-conversation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Impact Investing via Opportunity Zones: Jay Parsons &amp; 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